Marc Jacobs: The Designer and the Brand
Who is Marc Jacobs?
He is labeled as one of the most influential designers and standing out in the crowd by his unorthodox designs and the eccentric way of advertising his designs as well as how he holds a fashion show. For his long years in the fashion design world, he can set the boundaries of fashion in America. His design characteristics are the result of his being an outspoken and unique view of the world, fashion world specifically. People are always wanting to know about his collections each season for he always knows how to maintain elements of surprise in each coming season.
Marc Jacobs is the founder of the company, and the brand itself is possible to be extended from a clothing line to other lines such as accessories, perfume, etc. He always makes sure that the brand will deliver great quality. So those who know the brand will associate the brand with quality. Marc Jacobs’s brand has its simple logo which is easy to recognize. The font used for the logo is called Engravers Gothic Bold which can be found in historical sites and was displayed in public communication. This is used by Marc Jacobs’s inspiration. The simplicity of the logo is chosen for its neutrality which is clear and can be used on many types of occasions.
Marc Jacobs’s brand has several categories of products. The first is ready to wear category, which inside there is not a fixed style for every collection but with the distinctive feature for high fashion and street style. Marc Jacobs also has its collection for shoes, bags, eyewear, and accessories such as jewelry, watch, scarves, and even phone cases. The children wear category is named Little Marc Jacobs. The line also extended for the beauty and fragrance category. The brand has makeup collection as part of its beauty category for the idea that makes up is an essential part of fashion.
Marc Jacobs: The Designer’s Time Line
He is one of the most known designers in America and even in the world. His taste of art and design makes a bold mark in the fashion industry. Who is Marc Jacobs? How was his early life? Check out Marc Jacobs’s timeline in this reading.
Marc Jacobs early life
Marc Jacobs’s timeline will surely be begun with his early life. Born in New York, the USA on April 19 1963 he was mostly known for the “grunge” collection which he launched in Spring 1993. Marc Jacobs was raised by his parents who worked for the William Morris talent agency together with his sister and brother in New York City. Sadly, his father passed away when he was just 7. Then his mother later remarried and divorced multiple times made him and his family kept on relocating.
Teen Marc Jacobs lived in Upper West Side in Manhattan with his paternal grandmother who opens his way to the world of fashion. His grandmother taught him to knit which then grew his interest in the world fashion design. By the age of 15, he was a student in High school of Art and Design and at the same time working at the boutique Charivari. In this boutique, he met Perry Ellis who then became his mentor. In 1981 he graduated from the high school to continue his education at Parsons School of Design. He designed oversized hand-knit sweaters which were his graduation project and made him earn several highest honors from school.
Marc Jacobs’ career start
His career started when the knit collection went big on his graduation. He then sold the knit collection to Charivari and received positive reviews over it. A clothing manufacturer Reuben Thomas, Inc hired him in 1984, Marc designed the sketchbook label for the company. The career journey continued with his work together Robert Duffy, the company executive, and launched Jacob Duffy Designs Inc.
Marc Jacobs finally had the chance to design for his label in 1986. He became the youngest designer to be awarded the CFDA Perry Ellis award. One of the most prestigious honors in the industry in 1987. The award considered to be the point when his career is peaking up continued by him named vice president at Perry Ellis for women’s design. With the position, he then started to get recognition from international fashion enthusiasts with the collection he named “grunge” in 1992. Marc Jacobs’s timeline still going on with his unstoppable unique approach in the fashion industry even until now.
A sad thing happens to Marc Jacobs’ boutique. His boutique was looted by BLM protesters. It is a new problem in America caused by a sad incident by a racist policeman that takes an innocent man’s life. The result is mass protests and riots. All people who don’t want to get involved got an effect, including Marc Jacobs with his boutique.
A few months ago, a sad incident happened in the United States. In Minneapolis, to be exact. A man named George Floyd died on May 25, 2020. He was strangled to death with the knee of an irresponsible and racist cop. The result of this incident created a mass protest over America. Citizens of the United States have gone riot because they don’t trust the police department anymore.
On the internet, the video of the white cop named Derek Chauvin uses his knees to strangle Floyd’s neck. He did that for eight minutes. Pedestrians around the area were already told to let his neck go because Floyd was running out of breath. However, Chauvin ignored that warning. He kept his knee pressed on Floyd’s neck until he died.
Now, Chauvin and three other cops who were with him were arrested. However, protests and riots were still happening. Not to mention that the COVID-19 plague was still terrorizing the world. Riots definitely caused vandalism, looting, and other stuff that was beyond my imagination. Many people who owned a local dadu online store suffered a great loss because of those riots.
What Marc says about this
“Property can be replaced, but lives don’t.” That is what Marc Jacobs said about the incident of George Floyd. In the W magazine, it was mentioned that Marc Jacobs’ boutique in Los Angeles became one of the targets of looters that used the riot as a chance.
Even though his boutique was looted, he still supports the BLM Protesters. From his word, he doesn’t care that his products from his boutique in Los Angeles were looted or vandalized because it just a property. He said that word from his Instagram video account with a hashtag, #BLACKLIVESMATTER. What a nice person he is.
As you may have known that in terms of brand and packaging, Marc Jacobs proposes a strong approach. The products from his brand have a consistent image such as the one with a full pattern. Marc Jacobs also focuses on maintaining the brand image as well as the packaging. Now, how about the Marc Jacobs stores and its marketing strategy? Let us find out about them together.
Marc Jacobs marketing strategy
It has been known that the company uses the all-out strategy for marketing. Unexpected models often used for brand campaigns. Juergen Teller is one photographer that worked loyally for twelve years in the company. He has taken pictures of women, men, accessories as well as perfume for the campaigns. From famous public figures to unknown models had been captured in weird and unusual situations for the brand advertisement. Do you remember how Victoria Beckham was put inside a giant shopping bag or made strange robotic poses? What can get stranger than that? His approach in advertising is eclectic, raw, and somehow suggestive in a sexual way.
The unique way of advertising is meant to be the audiences who want to be distinct in how they dress and think. Though some ads are not showing the products some other ads are featuring the models wearing the pieces from the line. Marc Jacobs also uses situs judi online vloggers and social media to advertise its beauty line.
Marc Jacobs stores
As he has for fashion, Marc Jacobs also has a passion for art as well as interiors and furniture. He applied this passion to Marc Jacobs stores around the world where he would have collaborative work with many furniture designers and artists. The company’s first store is the one on Mercer Street in New York which Jacobs said to be an important place for him and Robert Duffy. He then expanded commercially in some locations like in Mount Street London in 2007.
Now Marc Jacobs stores can be found in 60 cities around the world with 280 stores. In New York alone, Marc Jacobs products can be seen in seven points including the flagship store located on Madison Avenue. Being the place where most of the American advertising agencies, this place has become the crucial shopping streets all over New York.
Refusing to stick with just a clothing line, Marc Jacobs expanded the brand to produce accessories and of course a beauty line. So why is he not focusing on the brand only to clothing line and create Marc Jacobs’s beauty line? Fans of the beauty line would have known one of his most popular products, the Highliner, loved and used by makeup artists including Sarah Tanno who does the colorful look on Lady Gaga.
Marc Jacobs and beauty
Jacobs takes makeup as a tool to express oneself, just like fashion.
In one interview, Jacobs stated that he loves to play with color and make up but saying that the makeup is not a stage makeup which is applied to hide one’s true self. The beauty line is meant to give a look but not to cover up so individuals’ real beauty can still shine through. In his line expansion to beauty and skincare, Jacobs takes the same approach where he said that skincare has a type of spirit that is able to evoke a person or a lifestyle of a certain type.
Clothing collection and beauty line
Kendo is Marc Jacobs’s beauty manufacturer which has worked together with his brand for quite long. He explained how excited he was when Kendo came for the brand. The reason is that Jacobs believe that beauty is part of fashion in a way that can complete or inspire a look. He also mentioned that Kendo’s reason to become Marc Jacobs’s beauty line manufacturer is that it takes interest in how the brand goes with its fashion image and Jacobs’s view as the designer.
Both Kendo and Marc Jacobs share great cooperation in working with the line. The beauty company lets the designer freely give comments, make suggestions, and listen to his ideas in creating products. When Kendo suggests a thing, it makes sure that they back it up with sufficient data.
Marc Jacobs skincare
Marc Jacobs’s beauty line is not only about decorative beauty like makeup. When he decided to go with the makeup line, he knew that one day he would also go with skincare. That day came, Marc Jacobs now has expanded its beauty line to producing skincare. His approach for skin care is to make something that has fresh ingredients, delivers, and is straightforward. He started the skincare line by creating a moisturizer.
Do you know that currently there is a Marc Jacobs make up that is able to bewitch many interested people? Yes, it is a coconut primer. If you hear the word coconut, surely what comes to mind is its freshness that is just right to be enjoyed during the summer. But this time you didn’t eat it but instead used it as a beauty product. Some time ago, Marc Jacobs issued a coconut primer that attracted the attention of lovers of the beauty world. Curious as to what distinguishes this primer with other beauty products? Let’s find out more about Marc Jacobs Coconut Primer.
As the name implies, Marc Jacobs Coconut Primer can provide freshness like a coconut on your face. In addition, of course, if you like listening to beauty tips, primer is a beauty product that you must use if you want to get long-lasting makeup. The content of coconut water in this primer can make your face breathe more easily and can provide good benefits for the face. This primer is also free from the content of parabens, sulfates, and phthalates.
Coconut Primer, as Marc Jacobs make up, has a classic packaging and looks very elegant. Packed in glass bottles that have a frosted effect and a white lid. This primer also has a pump at the top, making it easier for you to use this product. The packaging is also very practical, so you can carry it with you when you travel.
One other advantage of Marc Jacobs Coconut Primer is its soft texture and makes you more economical. That is because you only need to press it once when using this primer because only with one pump you can flatten it all over your face. In just a few minutes, this primer will seep perfectly into your face.
Marc Jacobs Coconut Primer has a myriad of benefits for your facial skin, so you can say the price offered is in accordance with the benefits you can get. You can buy Marc Jacobs Coconut Primer at a price of around Rp.785,000. But when compared to the facial beauty you will get, of course, the price is appropriate. You can prove it yourself by finding out beauty tips that suggest this product.
It is a good topic to talk about the collection of The Marc Jacobs line. Well, Marc Jacobs releases a new line with a more affordable price called The Marc Jacobs. It is undeniable the background of the birth of the Marc Jacobs line is to restore the prestige of the designer among young people and at the same time improve sales figures. Maintaining relevance in the digital era and the dominance of streetwear is a challenge that must be faced by well-known labels such as Marc Jacobs.
In fact, this new label is not here to follow the trends. All the designs are born from the spontaneous creative instinct of the designer. Style and concept are made more relevant but still witty through the selection of twin models. Visuals, hype, and relevance are the keys to achieving millennials’ consumer attention and the line has promising prospects. Here are the newest and affordable collections of The Marc Jacobs.
Party Dress with playful nuances
Playful baby doll style dress is one of the key items from the inaugural collection of The Marc Jacobs line. How about the colors and motifs? Certainly very diverse, from black to flora motifs. Really beautiful, right?
Pastel Color Game
Far from being hipster or monochrome in a casual style, The Marc Jacobs line collection is filled with feminine pastel colors. This color is very fitting for those of you who want to look attractive but still look feminine.
A chic retro touch is felt in the design and silhouette of the ’40s era jacket that comes in velvet. And pastel colors outward.
If you want to look casual when playing poker uang asli, The Marc Jacobs line offers a memorable stripe shirt boyish.
Collaboration with Icons
The Marc Jacobs line presents a number of items in collaboration with a number of brands and institutions such as the New York magazine in the form of a T-shirt with the print media logo font. And a series of sweaters with adorable Peanuts animated characters.
Elegant and simple fashion concept
Marc Jacobs introduces a collection of clothing with sporty, athletic, and loose pieces. The concept itself refers to a bold, elegant, full of energy but still simple. For example, a volume skirt on one side, a high-waist jumpsuit, the peplum canal, and the flapper canal in the style of the 20s.
Bright color combination
Mix and match bright colors with a neutral palette have been the hallmark of Marc Jacobs for a long time. So do not be surprised if a series of clothing and accessories using color block techniques with colors like, red, black, orange, gray, blue, white, pink, brown, and many others.
The second line of Marc Jacobs was deliberately made to meet the needs of women and young men or young at heart. Therefore, there is an accessory in the form of a sling bag with satchel model, tote bag, monogrammed pattern handbag, flat shoes made from patent leather, and multi-colored pump.
Marc Jacobs did not come into the fashion industry to be ordinary. Pretty sure if you are one of the fans you may have an interesting and unique taste in fashion. He always comes up with something creative that may never cross in someone else’s mind, well that what makes him and his fashion different. Fashion innovations of Marc Jacobs can be seen not only in the clothing line but the runway shows and even his advertisements. Do you want to what are some of his unusual innovations in the fashion industry? Let’s have fun checking some of them out.
Odd ad campaigns
Before talking about the clothing line, let’s start the fashion innovations of Marc Jacobs with his ads. We can not talk about this subject without putting our fingers on the weird and quirky robotic pose by Victoria Beckham. The collection that came in 2008 is also marked the last of Marc Jacobs’s ad that will be starred by Victoria. He stated that they will be using models for the next season. Though it was quirky and somehow cringy, he declared that the ad campaign was a success.
What he said was right, the models were used fr the next season’s ad. Having Cole Mohr as the model in both the collection of womenswear and menswear, yes you hear it right. He was featured in both lines, so the highlight is when he was campaigning the womenswear such as wearing feminine check pea coat together with the black shoes and the purple bag and also wearing a mini dress colored black with a big bow on it. Beside featuring celebrities and models, Marc Jacobs has also become models for his own brand or the Loui Vitton where he worked for a long time.
The bold and eccentric clothing line
Some designers we know may experiments trough designs and colors a making one unique design for his or her collection. But Marc Jacobs would take one step braver for that. let us take examples from the fall collection of 2009. When other designers would go safe with grays or blacks, he was going bold with brights colors for the collection. He implied that bright vibrant colors would add brightness to the gloomy season.