Marc Jacobs Beauty Line: Behind the Why
Refusing to stick with just a clothing line, Marc Jacobs expanded the brand to produce accessories and of course a beauty line. So why is he not focusing on the brand only to clothing line and create Marc Jacobs’s beauty line? Fans of the beauty line would have known one of his most popular products, the Highliner, loved and used by makeup artists including Sarah Tanno who does the colorful look on Lady Gaga.
Marc Jacobs and beauty
Jacobs takes makeup as a tool to express oneself, just like fashion.
In one interview, Jacobs stated that he loves to play with color and make up but saying that the makeup is not a stage makeup which is applied to hide one’s true self. The beauty line is meant to give a look but not to cover up so individuals’ real beauty can still shine through. In his line expansion to beauty and skincare, Jacobs takes the same approach where he said that skincare has a type of spirit that is able to evoke a person or a lifestyle of a certain type.
Clothing collection and beauty line
Kendo is Marc Jacobs’s beauty manufacturer which has worked together with his brand for quite long. He explained how excited he was when Kendo came for the brand. The reason is that Jacobs believe that beauty is part of fashion in a way that can complete or inspire a look. He also mentioned that Kendo’s reason to become Marc Jacobs’s beauty line manufacturer is that it takes interest in how the brand goes with its fashion image and Jacobs’s view as the designer.
Both Kendo and Marc Jacobs share great cooperation in working with the line. The beauty company lets the designer freely give comments, make suggestions, and listen to his ideas in creating products. When Kendo suggests a thing, it makes sure that they back it up with sufficient data.
Marc Jacobs skincare
Marc Jacobs’s beauty line is not only about decorative beauty like makeup. When he decided to go with the makeup line, he knew that one day he would also go with skincare. That day came, Marc Jacobs now has expanded its beauty line to producing skincare. His approach for skin care is to make something that has fresh ingredients, delivers, and is straightforward. He started the skincare line by creating a moisturizer.