Marc Jacobs Stores and Marketing Strategy
As you may have known that in terms of brand and packaging, Marc Jacobs proposes a strong approach. The products from his brand have a consistent image such as the one with a full pattern. Marc Jacobs also focuses on maintaining the brand image as well as the packaging. Now, how about the Marc Jacobs stores and its marketing strategy? Let us find out about them together.
Marc Jacobs marketing strategy
It has been known that the company uses the all-out strategy for marketing. Unexpected models often used for brand campaigns. Juergen Teller is one photographer that worked loyally for twelve years in the company. He has taken pictures of women, men, accessories as well as perfume for the campaigns. From famous public figures to unknown models had been captured in weird and unusual situations for the brand advertisement. Do you remember how Victoria Beckham was put inside a giant shopping bag or made strange robotic poses? What can get stranger than that? His approach in advertising is eclectic, raw, and somehow suggestive in a sexual way.
The unique way of advertising is meant to be the audiences who want to be distinct in how they dress and think. Though some ads are not showing the products some other ads are featuring the models wearing the pieces from the line. Marc Jacobs also uses situs judi online vloggers and social media to advertise its beauty line.
Marc Jacobs stores
As he has for fashion, Marc Jacobs also has a passion for art as well as interiors and furniture. He applied this passion to Marc Jacobs stores around the world where he would have collaborative work with many furniture designers and artists. The company’s first store is the one on Mercer Street in New York which Jacobs said to be an important place for him and Robert Duffy. He then expanded commercially in some locations like in Mount Street London in 2007.
Now Marc Jacobs stores can be found in 60 cities around the world with 280 stores. In New York alone, Marc Jacobs products can be seen in seven points including the flagship store located on Madison Avenue. Being the place where most of the American advertising agencies, this place has become the crucial shopping streets all over New York.